活动策划优势
Advantages of event planning
活动策划的经济性优势
Economic advantages of event planning
传统的广告宣传形式已经进入成熟期，包括广告宣传费用也越来越透明，价格折扣余地很小，企业通过广告宣传动辄需要成百上千万的广告费。与此相比，一次促销活动的成本远远小于广告费用，但又能够很快取得效果，同时更直接地接触到消费者，及时获得市场反馈。
The traditional advertising forms have entered a mature period, including the advertising costs are becoming more and more transparent, and there is little room for price discount. Enterprises often need millions of advertising costs through advertising. Compared with this, the cost of a promotion is far less than the cost of advertising, but it can quickly achieve results, at the same time more directly contact with consumers, and timely get market feedback.
活动策划具有延时性
The activity planning is delayed
一个好的活动策划可以进行二次传播。所谓“二次传播”，就是一个活动发布出来之后，别的媒体纷纷转载，活动策划的影响被延时了。但是，我们绝对看不到这样的情况：一个广告因为设计得好，被别的媒体转载了：活动策划在具备诸多优势的同时，同时也具备一些不足。一方面，活动策划往往不能脱离广告宣传独立展开。另一方面，活动策划操作不当容易引起受众排斥。
A good activity planning can carry out secondary communication. The so-called "secondary communication" means that after an event is released, other media reprint it one after another, and the influence of event planning is delayed. However, we can never see such a situation: an advertisement is reprinted by other media because of its good design: event planning has many advantages, but also some disadvantages. On the one hand, activity planning can not be carried out independently from advertising. On the other hand, improper operation of event planning is likely to lead to audience exclusion.