筹备新品发布会，要做的预备工作很多，其中最重要的是，要做好时机的选择、职员的按排、记者的邀请、会场的布置和材料预备等。
There are a lot of preparatory work to be done in preparation for the new product launch, the most important of which is to make a good choice of timing, arrangement of staff, invitation of journalists, arrangement of the venue and preparation of materials.
企业新品上市发布会的人员安排关键是要选好主持人和发言人。发布会的主持人应由主办单位的公关部长、办公室主任或秘书长担任。其基本条件是：仪表堂堂，年富力强，见多识广，反应灵活，语言流畅，幽默风趣，善于把握大局，引导提问和控制会场，具有丰富的主持会议的经验。
The key to the personnel arrangement of the new product launch conference is to select the host and spokesperson. The host of the conference shall be the director of public relations, the director of the office or the Secretary General of the host unit. The basic conditions are: good appearance, rich age, wide knowledge, flexible response, fluent language, humor and wit, good at grasping the overall situation, guiding questions and controlling the venue, and rich experience in presiding over meetings.
新闻发言人由本单位的主要负责人担任，除了在社会上口碑较好、与新闻界关系为融洽之外，对其基本要求是修养良好、学识渊博、思维灵敏、能言善辩、彬彬有礼。
The spokesperson is the main person in charge of the unit. In addition to having a good reputation in the society and harmonious relations with the press, the basic requirements for a spokesperson are good cultivation, profound knowledge, sensitive thinking, eloquence and politeness.
新品上市发布会还要精选一批负责会议现场工作的礼节接待职员，一般由相貌端正、工作认真负责、善于交际应酬的年轻女性担任。值得留意的是，所有出席发布会的职员均需在会上佩戴事先同一制作的胸卡，胸卡上面要写清姓名、单位、部分与职务。
At the launch conference of new products, a group of etiquette reception staff who are responsible for the on-site work of the conference should be selected, generally by young women with good looks, serious and responsible work, and good at social intercourse. It is worth noting that all the staff attending the conference should wear the same chest card made in advance, on which the name, unit, part and position should be written clearly.
There are a lot of preparatory work to be done in preparation for the new product launch, the most important of which is to make a good choice of timing, arrangement of staff, invitation of journalists, arrangement of the venue and preparation of materials.
企业新品上市发布会的人员安排关键是要选好主持人和发言人。发布会的主持人应由主办单位的公关部长、办公室主任或秘书长担任。其基本条件是：仪表堂堂，年富力强，见多识广，反应灵活，语言流畅，幽默风趣，善于把握大局，引导提问和控制会场，具有丰富的主持会议的经验。
The key to the personnel arrangement of the new product launch conference is to select the host and spokesperson. The host of the conference shall be the director of public relations, the director of the office or the Secretary General of the host unit. The basic conditions are: good appearance, rich age, wide knowledge, flexible response, fluent language, humor and wit, good at grasping the overall situation, guiding questions and controlling the venue, and rich experience in presiding over meetings.
新闻发言人由本单位的主要负责人担任，除了在社会上口碑较好、与新闻界关系为融洽之外，对其基本要求是修养良好、学识渊博、思维灵敏、能言善辩、彬彬有礼。
The spokesperson is the main person in charge of the unit. In addition to having a good reputation in the society and harmonious relations with the press, the basic requirements for a spokesperson are good cultivation, profound knowledge, sensitive thinking, eloquence and politeness.
新品上市发布会还要精选一批负责会议现场工作的礼节接待职员，一般由相貌端正、工作认真负责、善于交际应酬的年轻女性担任。值得留意的是，所有出席发布会的职员均需在会上佩戴事先同一制作的胸卡，胸卡上面要写清姓名、单位、部分与职务。
At the launch conference of new products, a group of etiquette reception staff who are responsible for the on-site work of the conference should be selected, generally by young women with good looks, serious and responsible work, and good at social intercourse. It is worth noting that all the staff attending the conference should wear the same chest card made in advance, on which the name, unit, part and position should be written clearly.
