活动策划具备公关职能
Event planning has public relations function
活动的策划往往是围绕一个主题展开的，这种主题大多是有关环保、节约能源等贴近百姓生活，能够获得广大消费者美誉度的：通过这些主题的开展，最大限度地树立起品牌形象，从而使消费者不单单从产品中获得使用价值，更从中获得精神层面的满足与喜悦：广告宣传尤其是公益广告的宣传有时也能够取得公关效应，但远不能与活动策划公关职能的实效性、立体性相比。
The planning of activities is often carried out around a theme, most of which are related to environmental protection, energy conservation and other topics close to people's life, and can obtain the reputation of consumers: through the development of these themes, the brand image can be set up to the maximum extent, so that consumers can not only obtain the use value from the products, but also obtain the spiritual satisfaction and joy: wide Advertising, especially public service advertising, can sometimes achieve public relations effect, but it is far from the effectiveness and three-dimensional comparison with the public relations function of event planning.