传播主导型活动策划指：以品牌宣传为主、盈利销售为辅的策划。诺贝尔经济学奖得主广东行、小区电影巡回展、概念时装秀暨客户联谊会、华语电影传媒大奖等等。这类活动注重媒体形象的传播，LOGO和报纸版面图片以背景板、单册(页)、海报、白皮书、礼品等形式出现，另外，报社相关领导参与活动开幕、颁奖、抽奖或闭幕仪式，往往带来令人震撼的一刻。
Communication oriented activity planning refers to the planning with brand publicity as the main and profit-making sales as the auxiliary. Nobel Prize winner in Economics: Guangdong Branch, community film tour exhibition, concept fashion show and customer Association, Chinese Film Media Award, etc. This kind of activities focus on the dissemination of media image. Logo and newspaper pictures appear in the form of background board, single volume (page), posters, white papers, gifts, etc. in addition, the participation of relevant leaders of the newspaper office in the opening, award, lottery or closing ceremony of the activities often brings a shocking moment.